Wordz & Jargonz

Well, 

You might think that 'a word day' column ain't got any relevance with this blog related to Marketing, but then a good marketeer I  believe should have a good command over English Language & know some trendy, fundoo words & jargons to hold the attention of his potential customer or consumer. Hence, from today, I would be adding to the basket, one word & one jargon a day; something I believe would possibly have a long term effect, but also help me in my current goal of preparing for my placement procedures.

Today's word is:

Boffin: In the slang of the United Kingdom, Australia, New Zealand, India and South Africa, boffins are scientists, engineers, and other people engaged in technical or scientific research. The word 'boffin' (or 'boff'—often as an insult can also be used to refer to any particularly clever person. The closest American equivalent is 'egghead'.

Cognitive dissonance: Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The "ideas" or "cognitions" in question may include attitudes and beliefs, the awareness of one's behavior, and facts. The theory of cognitive dissonance proposes that people have a motivational driveto reduce dissonance by changing their attitudes, beliefs, and behaviors, or by justifying or rationalizing their attitudes, beliefs, and behaviors. Leon Fessinger's Cognitive Behavior theory holds paramount relevance for a marketeer in studying Consumer Behavior- the feelings of postpurchase psychological tension or anxiety a consumer often experiences. Firms often use ads or follow-up calls from salespeople in this postpurchase stage to try to convince buyers that they made the right decision.